De beelden vormen een unieke campagne om Gucci’s nieuwe reeks horloges binnen de juwelencollectie Le Marché Des Merveilles te vieren. Want hoe anders dan met behulp van memes maak je millenials warm voor luxegoederen? Je leest alles over de campagne en de horloges op de minisite #TFWGucci, The Artworks.
Debuting #TFWGucci (That Feel When Gucci). The House’s new collaborative art project in the digital space is a lineup of memes featuring the new #LeMarchédesMerveilles collection of watches. Kicking off the collection of original memes is LA-based artist @amanda_charchian’s collaboration together with @textsfromyourexistentialist. Discover more through link in bio.
#TFWGucci German artist collective @decorhardcore, born out of a desire to collect and curate strange pictures of furniture, is a creative endeavor run by magpie documentarians. Founder Ksenia Shestakovski and her collaborators make art that renders fantasy tangible, with starkly lit images of seemingly mundane artifacts like hotel beds, antique lamps, and elaborate doilies. The collective’s #TFWGucci pictures, haunting and memorable, are reminiscent of commercial furniture store catalogues: every vivid color and sharp corner oozes frenetic anticipation. @Beigecardigan turns the images into memes that reflect on the fashion world, where supposed ugliness can often become beauty. – Text by @helenh0lmes Discover more through link in bio.
#TFWGucci Collage artist @edouardtaufenbach, takes a serialized tack when constructing his kaleidoscopic, hand-glued collections of photographs. The artist’s work for #TFWGucci is nostalgic, winsome, and abstract. Interpreting the image, @cabbagecatmemes (John Trulli) finds a commentary on waiting for friends to go out one night. – Text by @helenh0lmes Read more through link in bio.
#TFWGucci The new generation of future-forward Gulf creativity, @christto_andrew is a dynamic duo making eye-popping images from their studio in Doha, Qatar. Christto Sanz and Andrew Weir hail from Puerto Rico and South Africa, respectively, and came together in 2012 to collaborate on bold photography and moving images that challenge perceptions about the Middle East, blending traditional symbols with jewel-toned surrealism. For #TFWGucci, they introduce us to a mysterious fashionista who holds a flaming rose while she casually checks her #LeMarchédesMerveilles watch. In the words of the viral but never basic @beigecardigan, she’s just too fire to waste time. – Text by @newterritories Read more through link in bio.