{"id":136791,"date":"2024-07-09T08:07:06","date_gmt":"2024-07-09T06:07:06","guid":{"rendered":"https:\/\/marieclaire.be\/fr\/?p=136791"},"modified":"2024-07-06T20:32:35","modified_gmt":"2024-07-06T18:32:35","slug":"success-story-tongs-havaianas","status":"publish","type":"post","link":"https:\/\/marieclaire.be\/fr\/success-story-tongs-havaianas\/","title":{"rendered":"Comment la marque de tongs br\u00e9silienne Havaianas a conquis le monde ?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Avec un nom qui sent bon l&#8217;\u00e9t\u00e9 et le soleil, la marque br\u00e9silienne Havaianas (&#8220;Hawa\u00efenne&#8221; en portugais) a r\u00e9ussi \u00e0 chausser le monde entier de ses tongs aussi simples que color\u00e9es.","protected":false},"author":30,"featured_media":136794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,24],"tags":[218],"class_list":["post-136791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","category-tendances","tag-chaussures"],"acf":[],"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":"La marque br\u00e9silienne Havaianas a r\u00e9ussi \u00e0 chausser le monde entier de ses tongs aussi simples que color\u00e9es. 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